Founder and Owner

Viva le Vita = “live life and thrive"
To truly thrive is to live with intention, passion, and purpose.
Viva le Vita was born from my love for meaningful, handcrafted jewellery—pieces that symbolize monumental moments, memories, or connections to loved ones.
Designing jewellery is not just a craft for me; it’s my art form and my voice.
From timeless bespoke creations to innovative and clever pieces like my nail artist palettes, I love crafting designs that can be personalized, customized, and tailored to reflect the individuality of each client.
I began my jewellery journey at Birmingham’s famous School of Jewellery, where I studied for six years and earned a few awards along the way. I immersed myself in both traditional techniques and modern innovations, absorbing everything the jewellery world had to offer. Along my path, I had the privilege of meeting many talented goldsmiths who shaped my vision. With over 15 years of experience, I have honed my skills and developed a deep understanding of bespoke jewellery creation.
My Mission for you
To create meaningful, bespoke jewellery that tells your story, commemorates life’s precious moments, and empowers you to express your individuality with confidence and beauty.
Every piece I create is treated as a treasure. Whether capturing a cherished moment or telling a personal story, I approach every project as if it were my own, pouring my heart and soul into each design. I am committed to perfection—each bespoke piece is a one-of-a-kind work of art, crafted to exceed expectations.
My Mission for Myself
To build a brand recognized internationally for its artistry and craftsmanship, rooted in authenticity and passion. My dream is to create a life where I am free to do what I love—design and handcraft beautiful jewellery—and leave a legacy for my children that is built on creativity, dedication, and the power of following your dreams.
Your Journey with Viva le Vita
I invite you to embark on your own unique journey with me to create a masterpiece that speaks to your story- or someone special in your life.
The Viva le Vita experience is second to none. What is more meaningful than a true one of one?
Or, if you’re seeking a more immediate touch of the magic Viva le Vita offers, browse my made-to-order collections.
Each collection represents my multifaceted personality. Some pieces are playful and uplifting, designed to spark joy and bring smiles. Others are deep and reflective, embodying wisdom from my spiritual journey, crafted to empower, inspire, and restore hope, faith, and self-belief.
I also adore creating imaginative, story-driven jewellery with symbolic meaning—pieces that represent movements, memories, and powerful messages.
Limitless Creativity
I am not your average jeweller. My imagination has no bounds, and every piece I design and handcraft—whether bespoke or from my collections—is made with the utmost care, intention, and passion.
Thank you for taking the time to get to know me and Viva le Vita. Follow me on social media for deeper insight into my journey, my art, and everything Viva le Vita stands for. 😊